Real-Time Maps
http://technologyreview.com/read_article.aspx?id=16807&ch=infotech
uses location data to make real-time maps of how people move through space, gives insight into where people like to work and how traffic flows through the city — information that could help architects and city administration design better digital spaces.
Big communication companies want to get ahold of the data because they think they could sell them in the future. This is the model that Google is using in San Francisco. They are giving a free Wi-Fi infrastructure to San Francisco, but they want to be able to develop new business models based on data about how people use the infrastructure.